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There Are 2 Ways to Ask ‘Why’ – Only 1 Leads to Behavior Change

I recently attended a behavioral science conference filled with more than 200 very smart people dedicated to understanding human behavior. And even here, it happened.  After a presentation on Americans beliefs’ and behaviors around a controversial topic, an expert shook his head and asked, why do they DO that? The…

I recently attended a behavioral science conference filled with more than…
Sara Isaac
2 MIN READ
Psychological Profiles of America’s Uninsured and the Messages that Work for Them

Getting uninsured Americans to purchase health insurance from the country’s public…
Aaron Metzger, Ph.D.
11 MIN READ
What Gets the Uninsured to Buy Health Insurance? A Look at the Decision-Making Journey

Last week, we wrote about how cost is THE factor in…
Aaron Metzger, Ph.D.
7 MIN READ
When Cost is THE Conversation: What You Need to Know for 2026 Health Insurance Outreach

Marketing for Change has conducted consumer research for federal and state…
Aaron Metzger, Ph.D.
5 MIN READ
AI Companions Are Here. And They’re a Risk to Suicidal Youth.

If you or someone you know needs emotional support, you can…
Kate Merkley
,
Sara Isaac
4 MIN READ
Why We Need to Kick the Negative Campaign Habit

Speed kills. Alcohol gives you Alzheimer’s. Our climate is hurtling towards…
Sara Isaac
2 MIN READ
What Missouri’s Election Results Can Teach Us About Changemaking at the Local Level

The Internet is teeming with post-election think pieces. Analyses of why…
Meisha Thigpen
3 MIN READ
How to Fight Misinformation Without Making It Worse

I’ve weathered hurricanes in Orlando for 20 years, and Milton was…
Sara Isaac
6 MIN READ
The Surgeon General Just Sounded the Alarm – Parents Are Not Okay. Our Public Health Marketing Needs to Change Accordingly.

Parents in our society are not okay. I’m a parent. I’m…
Karen Ong Barone
5 MIN READ
You’ve Jumped off the Knowledge Train. How Do You Sell It up the Chain?

We often talk to you about awareness campaigns like we’d talk…
Meisha Thigpen
5 MIN READ
You Really Don’t Know

Next time you catch yourself saying, “I know you [think /…
Sara Isaac
5 MIN READ
How the Pandemic Changed Public Health Marketing

We live in an era where you can say “remember the…
Karen Ong Barone
4 MIN READ
Why You Need Me on Your Team

I am an older adult. It shouldn’t be hard to write…
Sara Isaac
2 MIN READ
Love Us, Hate Them

As humans, we are driven to be part of an in-group.…
Sara Isaac
4 MIN READ
How to Use Social Norms in Your Next Behavior Change Campaign

The rebel in us may not want to believe it, but…
Karen Ong Barone
4 MIN READ
5 Key Behavioral Insights for 988 Mental Health Outreach

For the past several years, Marketing for Change has been working…
Sara Isaac
6 MIN READ
Looking to Spark Change? Make an Offer. And Make It a Good One.

If you or your organization are in the field of sparking…
Meisha Thigpen
5 MIN READ
How to Design a Better How

Most social good campaigns involve asking someone to change something. Eat healthier. Litter less. Move more. Typically, these campaigns also explain how. Eat healthier by getting five servings of fruits and veggies a day. Move more by “finding an activity you love.”  It’s in this moment – of explaining the…

Most social good campaigns involve asking someone to change something. Eat…
Meisha Thigpen
3 MIN READ

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Boost Your Behavior Change Savvy With Our Best Blogs From 2023

Want to be a smarter change agent? Marketing for Change has…
Sara Isaac
1 MIN READ
Use the “Friday Night” Question to Make Better Content

A large part of my job is looking at content before…
Meisha Thigpen
6 MIN READ
Climate Fatalism Is a Problem. Here’s What You Can Do to Help.

At the Change 2023 social marketing conference last month in Brisbane,…
Sara Isaac
5 MIN READ
Boo! Fear Campaigns – When Do They Work?

If you do drugs you will become an addict and die. …
Karen Ong Barone
3 MIN READ
Why We Really Do Need to Reinvent the Wheel

Maybe you’ve been there: On the brink of a brainstorming session,…
Peter Mitchell
3 MIN READ
You Are Naive and It’s a Problem

No matter how sophisticated you think you are, you are still…
Sara Isaac
3 MIN READ
How Narrow Should My Audience Be?

I’ve talked a lot recently about narrowing your audience. And rightfully…
Karen Ong Barone
6 MIN READ
Is Your Research Lying?

Consumer research is dangerous.  We all know the upside — how…
Peter Mitchell
3 MIN READ
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